How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...

Ten Reasons Why Companies are Moving to Ireland

 


1. Europe has an average of 21.5% tax rate, and Ireland is greatly below this with a tax rate of 12.5%, this makes Ireland highly attractive to global companies, companies that are taking advantage of this low tax rate is Google, Pfizer, Apple and Johnson & Johnson. In 2021 Ireland had the second lowest tax rate in Europe according to Statista, Hungary with the lowest at 9% and Portugal's highest tax rate at 31.5%


2. Ireland also has tax treaties with Japan, Australia, Canada, the United States and the United Kingdom, this allows a 25% research and development tax credit.

 

3. Ireland's highly skilled workforce, Ireland has the highest average of 18-year-olds in education than any other European country. Ireland’s colleges are also up to date with the constantly changing technological environment by offering constantly adapting and updating IT courses and offering a large variety of apprenticeships.

 

4. By doing business in Ireland gives business access to the European markets as it is part of the European Union and since Brexit has occurred Ireland is the only country in the EU that speaks English as their first language which is a great advantage to companies originally located in English speaking countries such as America or Australia.

 

5. Ireland has a programme available known as the ‘Special Assignee Relief Programme ‘it is an income tax relief for people who are assigned to work in Ireland who are originally from another country.  

 

6. Ireland is accessible from anywhere, Ireland has access to airports and sea links such as ferries and boats, that will transport you to places within Ireland and internationally. Motorways are located all around the country which allows for easy access to goods around the country. Ireland is constantly adapting and improving their road, rail, air, and sea networks.

 

7. Ireland supplies grants and funding to companies starting up annually to new businesses, a company within Ireland known as ‘Enterprise’ supplies a 10 million euro fund to attract international startups in Ireland.

 

8. Enterprise also offers startups a broad range of other supports, these can include mentoring, introducing them to advisors and incubation programmes. Ireland's local enterprise office also offers support to small and medium-sized enterprise startups with support such as financial aid, training and by holding networking events throughout the year.

 

9. Ireland has a good quality of life, although working and living in Dublin is not cheap it is cheaper than some other large cities such as London and New York. The UNDP Human Development Report Index 2020 found Ireland to have the second highest quality of life in the world, ranking number two of 189 countries.


10. Ireland ranked first place for being the easiest place to set up a company within Europe and since 2014 Ireland has been one of the fastest growing nations within the European Union, and it has attracted hundreds of international businesses such as Facebook, Intel, Microsoft and others. These big companies relocating can result in other big and smaller companies relocating and branching to Ireland due to the fear of missing out.

 

References

Image: https://www.etsy.com/ie/listing/586690911/ireland-map-print-ireland-wall-art

1: https://www.statista.com/statistics/1253236/combined-income-tax-rate-europe/

3: https://www.nathantrust.com/insights/ireland-is-the-number-1-destination-for-us-tech-firms

7: https://www.thinkbusiness.ie/articles/moving-business-to-ireland/

8: https://www.thinkbusiness.ie/articles/moving-business-to-ireland/

9: https://www.numbeo.com/cost-of-living/compare_cities.jsp?country1=United+States&city1=New+York%2C+NY&country2=Ireland&city2=Dublin#:~:text=Cost%20of%20Living%20Comparison%20Between%20New%20York%2C%20NY%20and%20Dublin,you%20rent%20in%20both%20cities).

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