How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called  Website Checker .  And to dig ev
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Building CRM Knowledge and Earn Credentials.

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“Salesforce Trailhead is an online learning platform that helps employees gain new skills virtually.” Trailhead is an online database that allows users to gain and improve upon skills and earn credentials from anywhere around the world at their own pace. Individuals who use Trailhead can earn a salesforce certification and expand upon their CVs. Trailhead offers a large variety of modules, projects, trails, and quests that individuals can filter regarding their skill level, products, and roles.  The individual can choose between 10-minute-long programs to 25-hour programs depending on the time available and their willingness to learn about the relative skill.

The website is easy to use, the material is spread out on the page, and each area is divided up into separate sections meaning you do not have to take on the entire 25-hour module, you can divide it up within the sections and spread it out across several days. At the end of each section there are two questions to evaluate how much knowledge the reader obtained and if answered correctly the reader can earn points and badges. To earn a certificate, the individual will have to schedule and pass an exam.

When using this website, I decided to focus on the marketer role as I am a marketing student, my chosen topics were ‘Marketing AI: Quick Look’, ‘Content Calendar Planning’, and ‘How to Plan and Execute a Product Launch’, and although as a marketing student, I already understand these areas t was an insightful experience to relearn these topics from a different perspective. It gave a well-described but brief description of each area but enough to gain an individual’s attention and encourage them to read further upon these topics.

Citations:

https://trailhead.salesforce.com/today

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How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called  Website Checker .  And to dig ev
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