How to Improve your Website Traction with the Use of Search Engine Optimization

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 A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization.

Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell.

Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell.


10 steps business owners can implement to improve upon and boost their website ranking:
 

1: Improve your website loading speed:

How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1.

Sites that allow you to test how fast your site loads with Google’s PageSpeed Insights. Or, the Semrush App Centre called Website Checker. And to dig even deeper into the factors that are slowing down your site, you can run a page from your website through WebPageTest.org.

Reference: https://backlinko.com/improve-your-seo


2: Get Your Site Inside of Featured Snippets

Step 1: find a keyword that you already rank for,
Step 2:  look at the Featured Snippet at the top of the SERPs:
Step 3: identify what TYPE of Featured Snippet you’re looking at:
  • Definition Snippet 
  • List Snippet 
  • Table Snippet.
Step 4: add a snippet of content to your page that’s designed to fit inside that Featured Snippet box



from the photo above to the photo below 

Reference: https://backlinko.com/improve-your-seo

 

 3: Conduct Keyword Research


Use tools like Google Keyword Planner to identify high-traffic keywords related to your website and integrate them into your website's content.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search

 

4: Optimize your Website's Structure

Ensure your website's structure is easy to navigate and well-organized. Use a clear hierarchy of pages and include internal links to help search engines understand the structure of your website.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search

 

5: Use Title Tags, Meta tags, and Descriptions.

Use title tags and meta descriptions that accurately describe the content of your website's pages and include relevant keywords.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search


6: Use Responsive Design

Ensure your website is optimized for mobile devices. A good design can help you to improve your website's search engine ranking and make it more accessible to users on different devices.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search

 

7: Use social media


Use social media platforms like Facebook, Twitter, TikTok and Instagram to promote your website's content and drive traffic.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search

 

8: Build High-Quality Backlinks


Build high-quality backlinks from reputable websites relevant to your content. Backlinks can help enhance your website's authority and search engine visibility.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search

 

9: Optimize the Website's Content


Information on the website in the white paper, web pages, blogs, or any press release must be of high-quality, relevant, and engaging for the users. Headings and subheadings are essential for breaking up the web page content and making it easy to read.

Reference: https://www.linkedin.com/pulse/10-proven-seo-strategies-improve-your-websites-search

 

10: A table of contents



Include a table of contents near the beginning of the page if it long and very descriptive, and users can make use of the table of contents and use the “jump links” to reach a specific area. Once your page gets to the top 5, Google will give you site links.



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That is the end of this week's blog, have you found this blog insightful? and let me know in the comments if this blog has helped you with your own website.


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