How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...
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Companies That Have Successfully Implemented ERP Systems to Support Their Business Strategy and Business Model

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­­­­­­­­­­­In this blog we will be discussing three examples of companies who have successfully implemented ERP systems to support their business strategy and business model. An ERP system stands for Enterprise Resource Planning, it is used by companies to customise, oversee and automate the time-consuming daily tasks within the business’s operation. Examples of business functions ERP systems are involved with are: human resource, inventory management, risk management, and supply chain management.

 

Amazon

Business model: order management, financials, HR, purchasing, and receiving/inventory control.

ERP type used: Systems Analysis and Program Development (SAP) and Oracle Fusion Cloud ERP

Name of software provider: Oracle Corporation

Details of how the system helped to provide the benefits:

Amazon switched to using SAP software when they could not meet their long-term goals with their then-existing system. Amazon uses Oracle as their ERP. It has a huge database that holds information related to Amazon’s customers. The Customer’s ordering process is automated while the order is taking place as it automatically finds the nearest distributing center for the quickest delivery. This ERP system speeds up the order fulfilment process and reduces any distribution mistakes. By using this system, Amazon reduced 50% of its customer service contacts in four years (from 1999 to 2003) because of fewer mistakes.

Citation: Al Imran, M.A., 2014. A study on amazon: information systems, business strategies and E-CRM.

 

Hormel Foods

Business model: supply chain management, enterprise performance management, and human resources

strategy:

ERP type used: Oracle ERP

Name of software provider: Oracle Cloud Applications suite

Details of how the system helped to provide the benefits:

Oracle ERP is a cloud-based software solution that is used to automate back-office processes and day-to-day business activities. By implementing this system Hormel gained a unified system to standardize business processes, data, and decision-making. “We have visibility into every business from the same point of view” as opposed to the multiple different systems they had running. They now have a forecasting model to pinpoint growth opportunities across its many brands and now that they are using a centralized platform, they are able to notice things that weren’t apparent before. It is now easier for them to analyze their different vendors and even found that some of their brands paid more than others for the same product.  With the entire company running on one ERP system, every brand does financial reporting in the same way. “Whether it’s their cash flow, their income statement, or their balance sheet items,” Sheehan says. In other words, all that teamwork enhanced their ability to operate as one team.

Citation: https://www.oracle.com/erp/what-is-erp/erp-implementation-case-study/  

 

Cadbury

Business model: cash flow, raw materials, production capacity, the status of the business commitments, and purchase orders.

ERP type used: SAP.

Name of software provider: SP SE.

Details of how the system helped to provide the benefits:

  • It resolved all the problems, increased efficiency, and directed rapid expansion.
  • It provided efficiency and eradicated wastages in production.
  • The vendor efficiency helped Cadbury to cut costs.
  • ERP implementation handled all the issues, added efficiency and guided the fast-paced growth.
  • Implementation of ERP in Cadbury brought a new way of warehouse management system and brought in a structure to branch offices & and depots.
Citation: https://www.linkedin.com/pulse/case-study-cadbury-how-erp-system-can-transform-your-business--1c

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