How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...
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E-Commerce and Internet Technologies

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What is E-Commerce?

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet.

These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.

Reference: https://www.techtarget.com/searchcio/definition/e-commerce#:~:text=E%2Dcommerce%20(electronic%20commerce),or%20consumer%2Dto%2Dbusiness.

 

Advantages of Using E-commerce

Faster buying process.

Store and product listing creation.

Cost reduction.

Affordable advertising and marketing.

Flexibility for customers.

No reach limitations.

Product and price comparison.

Faster response to buyer/market demands.

Reference: https://sell.amazon.in/seller-blog/advantages-of-ecommerce

 

An e-commerce platform that a new gym can use:


GloFox’s Benefits to a Gym:

  • Create a phone app for members,
  • Glofox can add new members through targeted promotions, deals, and incentives,
  • Can sign up for classes online,
  • Manage all the bookings & payments online,
  • Sign up or change gym membership online,
  • Livestream Classes,
  • Set up email, SMS and push notifications,
  • Offer gift cards,
  • Staff only app,
  • Can track the attendance of employees and members,
  • Insights and reporting that focus on key areas that are essential for fitness business growth and success.

 

An e-commerce platform that a new café can use:


Square

Square is a Coffee shop POS system with minimal e-commerce functionality.

Online Ordering, it integrates with external sales channels like Facebook and Instagram, Online ordering tools.

Square’s e-commerce platform offers:

  • Inventory management,
  • Total reporting,
  • Online coffee/food ordering.
  • Marketing features ranging from email marketing to paid ads for both in‑store and online operations.
  • When items are in stock or sold out

References: https://squareup.com/ie/en

 

An e-commerce platform that a new clothing boutique can use:


Wix’s e-commerce platform offers:

  • Add items to their cart,
  • Pay online,
  • Create a wishlist,
  • Apply discounts and coupons.,
  • Wix Chat makes it effortless to communicate with shoppers in real-time,
  • Gift cards.

Reference: https://www.sitebuilderreport.com/inspiration/wix-ecommerce-stores

 


Thank you for reading this week's blog, would you recommend alternative e-commerce platforms for these industries?




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