Digital Economy 2023

      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...

  What is E-Commerce? E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. Reference: https://www.techtarget.com/searchcio/definition/e-commerce#:~:text=E%2Dcommerce%20(electronic%20commerce),or%20consumer%2Dto%2Dbusiness .   Advantages of Using E-commerce Faster buying process. Store and product listing creation. Cost reduction. Affordable advertising and marketing. Flexibility for customers. No reach limitations. Product and price comparison. Faster response to buyer/market demands. Reference: https://sell.amazon.in/seller-blog/advantages-of-ecommerce   An e-commerce platform that a new gym can use: GloFox’s Benefits to a Gym: Create a phone app for members, Glofox can ad...

  Reference: https://www.crushpixel.com/stock-photo/engagement-word-written-on-wood-2741750.html  What is engagement? Social media engagement is a term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform. Reference: https://sproutsocial.com/insights/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20an,shares%2C%20but%20varies%20by%20platform .   Key to Engagement It's important as it boosts brand visibility, builds a loyal community, and enhances the effectiveness of your online efforts. The key to engagement is Authenticity, consistency, and value are key. Publish meaningful, relatable content often and on a schedule, and actively respond to audience comments. This will foster genuine connections, driving higher engagement. Reference: https://blog.hootsuite.com/social-media-engagement/#:~:text=Social%20media%20en...

 ­­­­­­­­­­­­­­­­­­­­­  ­­­­­­­­­­­­­­­­­­­­­­­­ The definition of big data is data that contains greater variety, arriving in increasing volumes and with more velocity. This is also known as the three Vs. Big data is composed of larger, more complex data sets, especially from new data sources. These data sets are so voluminous that the traditional data processing software cannot manage them. Reference: https://www.oracle.com/ie/big-data/what-is-big-data/   Ethical Challenges Ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues.   Informed Consent To consent means that you give uncoerced permission for something to happen to you. Informed consent is the most careful, respectful and ethical form of consent. It requires the data collector to give participants a reasonable and accurate understanding of how their da...