How to Improve your Website Traction with the Use of Search Engine Optimization

-
Image
      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called  Website Checker .  And to dig ev
Post a Comment

It is all about engagement!

-

 

Reference: https://www.crushpixel.com/stock-photo/engagement-word-written-on-wood-2741750.html 

What is engagement?

Social media engagement is a term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform.

Reference: https://sproutsocial.com/insights/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20an,shares%2C%20but%20varies%20by%20platform.

 

Key to Engagement

It's important as it boosts brand visibility, builds a loyal community, and enhances the effectiveness of your online efforts.

The key to engagement is Authenticity, consistency, and value are key. Publish meaningful, relatable content often and on a schedule, and actively respond to audience comments. This will foster genuine connections, driving higher engagement.

Reference: https://blog.hootsuite.com/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20the,effectiveness%20of%20your%20online%20efforts.

 

Steps to Improve Engagement on a Blog

 

  • Create Clear, Concise Headlines - Readers should understand why an article is relevant to them and why they want to read it.
  • Use Images and Photographs - Studies have also shown that people can recall more than 2,000 images with more than 90% accuracy over the course of several days. Additionally, 65% of the population notes that they are visual learners.  images you can incorporate into your post:




  • Curate the News - Using journalism in your marketing strategy will provide value to your readers, since they will view your blog as a resource on breaking news.
  • Encourage Comments To increase blog engagement encourage comments from readers. For example, ask questions at the end of your posts or offer giveaways for those who engage with your content in some way.
  • Use Bullet Points: Using bullet points or numbered lists makes your content easier to scan and helps increase engagement.
  • Use Calls to Action: Calls to action (CTA) are a great way to increase blog engagement. By asking people to do something at the end of your post, you’ll increase their chances of taking action.
  • Publish Frequently: In a survey, bloggers who posted two to six times per week were the most likely to report strong results from their content.

Reference: https://nytlicensing.com/latest/methods/how-increase-blog-engagement/

Comments

Post a Comment

Popular posts from this blog

How to Improve your Website Traction with the Use of Search Engine Optimization

-
Image
      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called  Website Checker .  And to dig ev
Read more

Ten Reasons Why Companies are Moving to Ireland

-
Image
  1. Europe has an average of 21.5% tax rate, and Ireland is greatly below this with a tax rate of 12.5%, this makes Ireland highly attractive to global companies, companies that are taking advantage of this low tax rate is Google, Pfizer, Apple and Johnson & Johnson. In 2021 Ireland had the second lowest tax rate in Europe according to Statista, Hungary with the lowest at 9% and Portugal's highest tax rate at 31.5% 2. Ireland also has tax treaties with Japan, Australia, Canada, the United States and the United Kingdom, this allows a 25% research and development tax credit.   3. Ireland's highly skilled workforce, Ireland has the highest average of 18-year-olds in education than any other European country. Ireland’s colleges are also up to date with the constantly changing technological environment by offering constantly adapting and updating IT courses and offering a large variety of apprenticeships.   4. By doing business in Ireland gives business access to the
Read more

E-Commerce and Internet Technologies

-
Image
  What is E-Commerce? E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. Reference: https://www.techtarget.com/searchcio/definition/e-commerce#:~:text=E%2Dcommerce%20(electronic%20commerce),or%20consumer%2Dto%2Dbusiness .   Advantages of Using E-commerce Faster buying process. Store and product listing creation. Cost reduction. Affordable advertising and marketing. Flexibility for customers. No reach limitations. Product and price comparison. Faster response to buyer/market demands. Reference: https://sell.amazon.in/seller-blog/advantages-of-ecommerce   An e-commerce platform that a new gym can use: GloFox’s Benefits to a Gym: Create a phone app for members, Glofox can add new members
Read more