How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...
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It is all about engagement!

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Reference: https://www.crushpixel.com/stock-photo/engagement-word-written-on-wood-2741750.html 

What is engagement?

Social media engagement is a term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform.

Reference: https://sproutsocial.com/insights/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20an,shares%2C%20but%20varies%20by%20platform.

 

Key to Engagement

It's important as it boosts brand visibility, builds a loyal community, and enhances the effectiveness of your online efforts.

The key to engagement is Authenticity, consistency, and value are key. Publish meaningful, relatable content often and on a schedule, and actively respond to audience comments. This will foster genuine connections, driving higher engagement.

Reference: https://blog.hootsuite.com/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20the,effectiveness%20of%20your%20online%20efforts.

 

Steps to Improve Engagement on a Blog

 

  • Create Clear, Concise Headlines - Readers should understand why an article is relevant to them and why they want to read it.
  • Use Images and Photographs - Studies have also shown that people can recall more than 2,000 images with more than 90% accuracy over the course of several days. Additionally, 65% of the population notes that they are visual learners.  images you can incorporate into your post:




  • Curate the News - Using journalism in your marketing strategy will provide value to your readers, since they will view your blog as a resource on breaking news.
  • Encourage Comments To increase blog engagement encourage comments from readers. For example, ask questions at the end of your posts or offer giveaways for those who engage with your content in some way.
  • Use Bullet Points: Using bullet points or numbered lists makes your content easier to scan and helps increase engagement.
  • Use Calls to Action: Calls to action (CTA) are a great way to increase blog engagement. By asking people to do something at the end of your post, you’ll increase their chances of taking action.
  • Publish Frequently: In a survey, bloggers who posted two to six times per week were the most likely to report strong results from their content.

Reference: https://nytlicensing.com/latest/methods/how-increase-blog-engagement/

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