How to Improve your Website Traction with the Use of Search Engine Optimization

-
Image
      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...
Post a Comment

It is all about engagement!

-

 

Reference: https://www.crushpixel.com/stock-photo/engagement-word-written-on-wood-2741750.html 

What is engagement?

Social media engagement is a term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform.

Reference: https://sproutsocial.com/insights/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20an,shares%2C%20but%20varies%20by%20platform.

 

Key to Engagement

It's important as it boosts brand visibility, builds a loyal community, and enhances the effectiveness of your online efforts.

The key to engagement is Authenticity, consistency, and value are key. Publish meaningful, relatable content often and on a schedule, and actively respond to audience comments. This will foster genuine connections, driving higher engagement.

Reference: https://blog.hootsuite.com/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20the,effectiveness%20of%20your%20online%20efforts.

 

Steps to Improve Engagement on a Blog

 

  • Create Clear, Concise Headlines - Readers should understand why an article is relevant to them and why they want to read it.
  • Use Images and Photographs - Studies have also shown that people can recall more than 2,000 images with more than 90% accuracy over the course of several days. Additionally, 65% of the population notes that they are visual learners.  images you can incorporate into your post:




  • Curate the News - Using journalism in your marketing strategy will provide value to your readers, since they will view your blog as a resource on breaking news.
  • Encourage Comments To increase blog engagement encourage comments from readers. For example, ask questions at the end of your posts or offer giveaways for those who engage with your content in some way.
  • Use Bullet Points: Using bullet points or numbered lists makes your content easier to scan and helps increase engagement.
  • Use Calls to Action: Calls to action (CTA) are a great way to increase blog engagement. By asking people to do something at the end of your post, you’ll increase their chances of taking action.
  • Publish Frequently: In a survey, bloggers who posted two to six times per week were the most likely to report strong results from their content.

Reference: https://nytlicensing.com/latest/methods/how-increase-blog-engagement/

Comments

Post a Comment

Popular posts from this blog

How to Improve your Website Traction with the Use of Search Engine Optimization

-
Image
      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called...
Read more

Building CRM Knowledge and Earn Credentials.

-
Image
  “Salesforce Trailhead is an online learning platform that helps employees gain new skills virtually.” Trailhead is an online database that allows users to gain and improve upon skills and earn credentials from anywhere around the world at their own pace. Individuals who use Trailhead can earn a salesforce certification and expand upon their CVs. Trailhead offers a large variety of modules, projects, trails, and quests that individuals can filter regarding their skill level, products, and roles.  The individual can choose between 10-minute-long programs to 25-hour programs depending on the time available and their willingness to learn about the relative skill. The website is easy to use, the material is spread out on the page, and each area is divided up into separate sections meaning you do not have to take on the entire 25-hour module, you can divide it up within the sections and spread it out across several days. At the end of each section there are two questions to evalua...
Read more

Why Companies Struggle with Information System Implementation

-
Image
Information Systems are a “critical tool for all businesses. They allow you to monitor profitability, manage inventory and products, respond to customer demands, improve financial management, and provide banks, partners, investors, and key stakeholders with vital and timely information”. (1) Although an information system may be running efficiently and smoothly, the cost of maintaining, implementing, and running over a long period may be over their initial budget. Sometimes companies may run over budget before they complete the system. Time frame, a company may underestimate the time frame to create and implement their information system, by being behind in their time frame it can impact its budget, delivery date, and overall budget. An example of when it went over budget and past its time frame is: “the FiReControl project  “They wanted to “build nine networked high-tech control hubs for the fire brigade in England, replacing 46 existing centers”.  However, “The UK gove...
Read more