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How to Improve your Website Traction with the Use of Search Engine Optimization

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      A business owner can improve the quantity and the quality of the traffic to their website by implementing search engine optimization. Search Engine optimisation, SEO, is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Reference: https://searchengineland.com/guide/what-is-seo#:~:text=SEO%20stands%20for%20%E2%80%9Csearch%20engine,Products%20you%20sell . 10 steps business owners can implement to improve upon and boost their website ranking:   1: Improve your website loading speed: How quickly (or slowly) your site loads has a direct impact on your Google rankings. pages that rank at the top of Google’s first page tend to load significantly faster compared to pages that rank on the bottom of page 1. Sites that allow you to test how fast your site loads with  Google’s PageSpeed Insights .  Or, the Semrush App Centre called  Website Checker .  And to dig ev
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E-Commerce and Internet Technologies

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  What is E-Commerce? E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. Reference: https://www.techtarget.com/searchcio/definition/e-commerce#:~:text=E%2Dcommerce%20(electronic%20commerce),or%20consumer%2Dto%2Dbusiness .   Advantages of Using E-commerce Faster buying process. Store and product listing creation. Cost reduction. Affordable advertising and marketing. Flexibility for customers. No reach limitations. Product and price comparison. Faster response to buyer/market demands. Reference: https://sell.amazon.in/seller-blog/advantages-of-ecommerce   An e-commerce platform that a new gym can use: GloFox’s Benefits to a Gym: Create a phone app for members, Glofox can add new members
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It is all about engagement!

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  Reference: https://www.crushpixel.com/stock-photo/engagement-word-written-on-wood-2741750.html  What is engagement? Social media engagement is a term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform. Reference: https://sproutsocial.com/insights/social-media-engagement/#:~:text=Social%20media%20engagement%20is%20an,shares%2C%20but%20varies%20by%20platform .   Key to Engagement It's important as it boosts brand visibility, builds a loyal community, and enhances the effectiveness of your online efforts. The key to engagement is Authenticity, consistency, and value are key. Publish meaningful, relatable content often and on a schedule, and actively respond to audience comments. This will foster genuine connections, driving higher engagement. Reference: https://blog.hootsuite.com/social-media-engagement/#:~:text=Social%20media%20engagement%20is%2
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The potential ethical and social challenges present in Big Data

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 ­­­­­­­­­­­­­­­­­­­­­  ­­­­­­­­­­­­­­­­­­­­­­­­ The definition of big data is data that contains greater variety, arriving in increasing volumes and with more velocity. This is also known as the three Vs. Big data is composed of larger, more complex data sets, especially from new data sources. These data sets are so voluminous that the traditional data processing software cannot manage them. Reference: https://www.oracle.com/ie/big-data/what-is-big-data/   Ethical Challenges Ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues.   Informed Consent To consent means that you give uncoerced permission for something to happen to you. Informed consent is the most careful, respectful and ethical form of consent. It requires the data collector to give participants a reasonable and accurate understanding of how their data will be used.
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Building CRM Knowledge and Earn Credentials.

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  “Salesforce Trailhead is an online learning platform that helps employees gain new skills virtually.” Trailhead is an online database that allows users to gain and improve upon skills and earn credentials from anywhere around the world at their own pace. Individuals who use Trailhead can earn a salesforce certification and expand upon their CVs. Trailhead offers a large variety of modules, projects, trails, and quests that individuals can filter regarding their skill level, products, and roles.  The individual can choose between 10-minute-long programs to 25-hour programs depending on the time available and their willingness to learn about the relative skill. The website is easy to use, the material is spread out on the page, and each area is divided up into separate sections meaning you do not have to take on the entire 25-hour module, you can divide it up within the sections and spread it out across several days. At the end of each section there are two questions to evaluate how mu
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Companies That Have Successfully Implemented ERP Systems to Support Their Business Strategy and Business Model

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  ­­­­­­­­­­­In this blog we will be discussing three examples of companies who have successfully implemented ERP systems to support their business strategy and business model. An ERP system stands for Enterprise Resource Planning, it is used by companies to customise, oversee and automate the time-consuming daily tasks within the business’s operation. Examples of business functions ERP systems are involved with are: human resource, inventory management, risk management, and supply chain management.   Amazon Business model: order management, financials, HR, purchasing, and receiving/inventory control. ERP type used: Systems Analysis and Program Development (SAP) and Oracle Fusion Cloud ERP Name of software provider : Oracle Corporation Details of how the system helped to provide the benefits: Amazon switched to using SAP software when they could not meet their long-term goals with their then-existing system. Amazon uses Oracle as their ERP. It has a huge database that holds informati
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Why Companies Struggle with Information System Implementation

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Information Systems are a “critical tool for all businesses. They allow you to monitor profitability, manage inventory and products, respond to customer demands, improve financial management, and provide banks, partners, investors, and key stakeholders with vital and timely information”. (1) Although an information system may be running efficiently and smoothly, the cost of maintaining, implementing, and running over a long period may be over their initial budget. Sometimes companies may run over budget before they complete the system. Time frame, a company may underestimate the time frame to create and implement their information system, by being behind in their time frame it can impact its budget, delivery date, and overall budget. An example of when it went over budget and past its time frame is: “the FiReControl project  “They wanted to “build nine networked high-tech control hubs for the fire brigade in England, replacing 46 existing centers”.  However, “The UK government ca
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